The GRAMMYs, ‘Walking Dead’, ‘Better Call Saul’ Dominate Twitter TV
The GRAMMYs and two premier shows from AMC were all big hits on Twitter this week.
The relationship between Twitter and television – and vice versa – is both well documented and slightly murky. While some studies have shown that tweeting about a television show – particularly live-tweeting – builds a social audience and helps energize buzz and can boost ratings around that program, others have been less enthusiastic about the connection.
This week, however, with the airing of the 2015 GRAMMY awards and a couple of premier episodes from Twitter fan favourite AMC, we get to see close up just how much extra oomph Twitter can give to the biggest shows.
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