Twitter Ramps Up TV Partnerships With New NFL Ad Deal

Twitter and the NFL have just inked an ad deal that will bring NFL video clips, content and multimedia to the network.

Some of the clips NFL fans can expect to see include instant replay footage and in-game highlights.

The partnership was forged through Twitter’s Amplify program, which was launched in May and provides TV broadcasters and advertisers a way to incorporate Twitter’s prominence as TV viewers’ “second screen” into their programming.

As AllThingsD reports, Brian Rolapp, the NFL’s chief operating officer, believes Twitter is the clear choice for a partnership like this:

“Twitter understands the value of incremental consumption and engagement…That means they’re able to do things with people like us that perhaps other people in social media or technology in general are not.

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