Twitter Debuts New Customer-Support Features for Brands
Social media users who are dissatisfied with customer support often cite lack of response, and Twitter introduced two features to help businesses combat that perception.
Social media users who are dissatisfied with customer support from brands often cite lack of response, and Twitter Thursday introduced two features to help businesses combat that perception.
Businesses on Twitter can now indicate that they provide support via the social network, and those that do so will enable “provides support” details that are displayed when users search for accounts, @mention them in tweets or communicate with them via direct messages.
And businesses can choose to display their hours of availability, so Twitter users know when they are most likely to receive help.
The direct message button will also be more prominent on those brands’ profiles.
Businesses can enable these new features starting Thursday via the new customer support settings page on the Twitter Dashboard site, with the first step being to enable direct messages from all users, and Twitter said users will start to see these new features in the Twitter application “as we expand...
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