New From Twitter: Language Targeting In Ads

In the wake of disappointing monthly active user numbers and a collapsing stock price, Twitter continues to launch new features at a fairly heady pace, and yesterday the company rolled out language targeting options for Promoted Tweets and Promoted Accounts.

Here’s how it works:

Language targeting can benefit marketers who want to reach a global audience with language-specific messaging, or who are in countries where large populations speak multiple languages. For example, an advertiser who wants to Promote Tweets to Italian-speaking soccer fans during the World Cup can use Italian language targeting to reach the right users around the world.