Twitter is Second Most-Recognizable Product in Japan

Twitter hasn’t been available in Japan for all that long, and already it’s part of everyday life. Web-based Twitter launched in Japan in the spring of 2008 with mobile entering the country in October of 2009, and already it has become the second-most recognized product in the country.

Dentsu, a Japanese ad agency, released their annual “Hit Product Recognition Survey” last week, and Twitter made it into one of the top spots. Just behind a single product- smartphones – Twitter has made its way to the forefront of the Japanese consciousness to take second place, as reported by Reuters.

Twitter is more readily recognized as a product than other pop culture and Japan-specific products of 2010, including the 2010 FIFA World Cup, the latest HDTVs on the market, LED light bulbs and Japanese celebrities in the news.

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