Twitter Hires American Express' Leslie Berland as CMO
Not long after addressing the departure of several key executives, Twitter CEO Jack Dorsey announced a big hire.
Not long after addressing the departure of several key executives, Twitter CEO Jack Dorsey announced a big hire.
Twitter’s newest CMO, Leslie Berland, was most recently American Express’ executive vp of digital partnerships and development. With AmEx, she directed advertising, media, sponsorship, content, branding and digital sponsorships.
In a statement, Berland talked about joining Twitter:
Twitter is a service like no other. It has and continues to change the world, shaping how we communicate and connect, how we’re entertained, informed and inspired.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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