Twitter Launches New Followers Dashboard to all Advertisers [Screenshot]
Twitter has unveiled another measurement tool for its advertisers: a Followers Dashboard where advertisers can view the interests, location, engagement level and other information about the Twitter users following their accounts.
This new module shows advertisers some pretty interesting stats about their followers – all in the aggregate.
For instance, they can view the most common interests among their followers, such as “social media”, “tech” or “news”. This can be used to see whether an advertiser is really targeting the niche they need to focus on, or whether they have a large number of followers who aren’t interested in what they have to sell.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in