Twitter, Facebook and Google Pivot to Maintain Relevance on Video
Twitter is expanding its ad offerings to other networks, Facebook is making video a bigger part of its strategy, and Google wants to be more social with messaging apps.
Twitter, Facebook and Google are all working toward offering more diverse video marketing solutions and more diversified revenue generation.
As reported in the Wall Street Journal, Twitter has been aggressively pitching advertisers, with plans to “sell ads within streams of tweets on other publishers’ apps and websites.” This move would see Twitter take its advertising to other app environments for the first time.
Additionally, Twitter is reportedly going to encourage users and advertisers to upload video content. This content will autoplay a six second preview, and be linked to other video content to encourage users to watch multiple videos at a time.
Sources
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