Twitter Buys Re-Tweet.com Domain As Part Of 'Brand Protection Strategy'

It looks like Twitter is becoming aggressive in protecting its brand. In the second domain-related story of the week, Twitter has shown an interest in obtaining a domain that’s been public for some time: re-tweet.com, in this case.

First reported by Fusible, the story had some serious (and misguided) speculation that Twitter might start its own Tweetmeme button competitor with the purchase of the domain. Instead, it looks like Twitter’s acquisition of re-tweet.com is merely part of a “brand protection strategy” and that the domain is more likely to remain dormant or redirect to Twitter.com