Twitter Launches Gender Targeting For Promoted Products

If you do then we have some good news – you can now target and push ads towards individuals on Twitter based on their gender, which will help your message reach the most relevant audience.

But Twitter doesn’t ask for our gender when we sign up, and it isn’t always obvious whether a user is male or female (often intentionally so), so how have they solved the problem of mistargeting ads?

Like this:

Similar to our approach to interest targeting, we’re able to understand gender by taking public signals users offer on Twitter, such as user profile names or the accounts she or he follows.