Twitter Ads Account for 10% of Domestic Movie Ticket Sales (Report)

According to a study by Neustar Marketshare, Twitter contributed to 13 percent of all action movie ticket sales and nearly 10 percent of comedy movie sales.

Twitter might not be the biggest or fastest-growing social network, but that doesn’t diminish its value as a space for breaking news and social TV event engagement. Data from Neustar Marketshare indicates that advertising on Twitter might be driving value for domestic movie ticket sales, as well.

Twitter_NeustarMarketShareStudy_Image03

Twitter commissioned Neustar to quantify the impact of advertising on domestic film releases, with a primary focus on comedy and action movies. According to the study, Twitter contributed to 13 percent of all action movie ticket sales and nearly 10 percent of comedy movie sales.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in