Twitter Ad Revenue Could Explode To $400M This Year

Although previous reports suggested otherwise, new data from GroupM says that Twitter is poised to bring in between $300 and $400 million in advertising dollars this year – largely thanks to the introduction of its self-serve advertising platform.

According to reports from AdWeek, Twitter’s self-serve advertising platform could be a big hitter. However, the boost that small and medium businesses bring to Twitter’s bottom line could also increase the price of ads for larger businesses.

The self-serve platform is aimed at small and medium sized businesses looking to start advertising on Twitter without shelling out the cost of Twitter’s traditional ad offerings.

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