Get Online, Advertisers! TV Viewers Are Too Distracted

Advertisers have always dealt with distracted television viewers—there’s the viewer who leaves the room to make a sandwich during the commercial break, or channel surfs during the ads—but these days TV viewers are more distracted than ever.  According to a new study from YuMe and IPG Media Lab, television viewers seem to be doing everything except watching TV.  They’re using mobile data apps, emailing and chatting with friends on IM, doing work, reading, talking on the phone—you name it.