Is Tumblr Better At Social TV Than Twitter? [STUDY]

Despite Twitter’s partnerships and acquisitions in the social TV space, a new study suggests that it’s actually Tumblr that is the big social TV winner (but take that with a grain of salt, as the study was commissioned by none other than Tumblr itself).

As AdAge reports, Tumblr asked social data intelligence company Pulsar to explore the wealth of data surrounding how people use social media while watching TV.

The main finding? The volume of social TV activity on Tumblr is much higher than Twitter, if you take into consideration the five days prior to and five days following a show’s airing.

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