Tumblr has announced the return of replies on its platform, following the removal of the feature a few months ago. In the process, the feature has been improved, as users can now reply to posts multiple times, and reply to their own posts.
In addition, users can see all of a post’s replies in a single place, and chat about content ‘even as it travels from Tumblr to Tumblr.’ Finally, users can customize who can and can’t reply to them within their blog settings.
Tumblr commented on the removal and reintroduction of replies:
‘Why did they go away? Why, staff, whyyyy?’ Fair question.