Treater Goes Mobile, Allows Users To Give Facebook Friends Gifts On The Go

Social gifting — where users can send items and presents to their Facebook friends — is all the rage these days. Treater, a prominent social gifting company, announced Thursday that it is taking its technology mobile, launching applications for iPhone and Android devices.

Social gifting — where users can send items and presents to their Facebook friends — is all the rage these days. Treater, a prominent social gifting company, announced Thursday that it is taking its technology mobile, launching applications for iPhone and Android devices.

Treater applied its technology to mobile devices in an effort to make social gifting an easier experience. CEO Jeff Ross told AllFacebook that unlike other apps that focus on gift cards, Treater wants the act of giving something specific such as movie tickets, a cup of coffee, or a beer, to be special.

Treater integrates Facebook into its platform by announcing gifts given to friends as wall posts (they can also select to be notified via text message or email).

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