Top 10 Media Publishers, May 2016: The Dodo Continues to Soar
The Dodo outpaced the publishing industry by 12 times and saw the fastest growth in the top 10 for the second month running.
In May, U.S. media publishers accounted for more than 1.4 billion total social actions (likes, comments, shares, retweets, dislikes), with 710 million actions from Instagram, 639 million from Facebook, 57 million from Twitter and 15 million from YouTube (excluding views).
The media publishing industry represented 22 percent of all actions taken on content published by U.S. brands in May. Total actions for the media publishing industry grew 2 percent compared with April, driven predominantly by Instagram.
Among
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