Top 10 Media Publishers, April 2016: The Dodo Soars

The Dodo’s 31 percent growth in engagement in April was driven by its 53 percent growth in Facebook video engagement.

In April, U.S. media publishers accounted for 1.4 billion total social actions (likes, comments, shares, retweets, dislikes), with 670 million actions from Instagram, 655 million from Facebook, 58 million from Twitter and 15 million from YouTube (excluding views).

The media publishing industry represented 22 percent of all actions taken on content published by U.S. brands in April. Total actions for the media publishing industry saw a 7 percent decline compared to March, due to an 8 percent decrease on Instagram, a 7 percent slide on Twitter and a 5 percent drop on Facebook.

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