Why Email Should Be at the Center of Your Social Strategy
The bottom line is that while social is a great place to meet new people, the best way to build a relationship with those audiences is through the proper nurturing that only email can provide.
Social networks were designed as a way for people to connect with friends and family. Despite this origin, publishers have gotten awfully dependent on using social networks to distribute content. At the end of the day, publishers shouldn’t put all of their eggs in this basket, since these networks are constantly evolving to serve their basic purpose: to connect people.
While social media may offer publishers an avenue to acquire new customers and reach new audiences through viral sharing, on its own, the channel doesn’t offer publishers a solid leg to stand on.