Tidal Marketplace Puts Creative Control in the Hands of Influencers
Rather than working from briefs created by brands and marketing agencies, Tidal lets creative influencers pitch their own projects and maintain creative control.
Content marketing, influencer marketing, and high quality video content have all been predicted as big marketing trends for 2015. YouTube has already realized the benefits of connecting brands to their top creators, as it delves deeper into influencer marketing. A new service called Tidal Marketplace aims to flip the content marketing dynamic by allowing creators of high quality content to pitch directly to marketers.
According to the official statement:
Creators now have the opportunity to offer turnkey projects to brands for purchase.