Three Keys to Consumer Social Media Engagement
Brands hoping to engage fans on social media should focus on producing relevant, high quality content at the right time and during peak seasons.
There’s a season for everything. As brands gear up for the Christmas shopping season, it’s worth exploring the seasonal trends in social media engagement.
According to a study by social software company, Expion, the trends indicate that Seasonal Affective Disorder may affect fan engagement. As a result, the return on investment of marketing efforts during the season of “winter blues” tends to be lower.
“There are seasonal variations that occur just in how people use social,” says Mike Heffring, Expion CMO.
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