Emojis have emerged as a new language in digital media. The medium, once dominated by text, has moved more toward visual media, with emojis as the means of communicating tone and sentiment on messaging apps and social media among consumers.
This emoji communication creates actionable data for brands, including improving on-site customer service experiences in real time. According to Larry Kim, founder and CTO of online advertising agency WordStream, emojis also have applications for advertising on Twitter.
Kim conducted an experiment where he explored the impact of emojis on engagement.