With developments in the mobile space, it’s easy to that all the development relates to apps and mobile browsing. However, SMS is still a dominant part of the market, and provides a real opportunity for marketers to reach consumers. An infographic from mobile engagement solutions providers OpenMarket demonstrates the scope and impact of SMS.
Without a doubt, SMS is the messaging method with the most reach worldwide. SMS reaches more than three- billion people, six-billion devices. SMS is also the most used tool on smartphones, and 90 percent of texts are read within three minutes.
What’s more, SMS is one of the most responsive mediums.