The Good, Bad & Scary of Employee Advocacy Through Social
Having employees act as brand ambassadors at all can be scary (and should be extensively considered/planned out ahead of time). Here’s why.
You need your employees to help you spread the good word about your business online. Unfortunately, the way you’re going about it is failing, or worse – harming your brand, because you’re doing it wrong. Here are some tips to help you do it right!
When it comes to “employee advocacy” many businesses follow the same path, sending a company-wide email with links to the latest blog post (or whatever content on hand) and a request for tweets, LinkedIn posts and so on.