The Big Trend in Sports Engagement: A Little Hashtag Emoji
Twitter has already activated a hashtag emoji for this Sunday's Super Bowl 50, held about 45 miles south of the company's San Francisco headquarters.
Sports fans have taken notice of a unique feature on Twitter, and they love it.
For major sporting events such as the College Football Playoff National Championship and the National Hockey League All-Star Game, Twitter has developed custom emojis that appear whenever someone tweets a specific hashtag.
Select brands have been using the hashtag emojis (think Coca-Cola and Starbucks), but Twitter has been rolling out this feature for many events.
Twitter has already activated a hashtag emoji for this Sunday’s Super Bowl 50, held about 45 miles south of the company’s San Francisco headquarters.
Note: The Carolina Panthers’ official hashtag is #KeepPounding.
Postano, which works with various teams and leagues to boost social engagement, sees this being a huge trend for sporting events in 2016.