Tapjoy survey analyzes money management habits of mobile consumers
With America’s tax day quickly approaching, mobile ad-tech and monetization company Tapjoy surveyed users from its network of 450 million mobile consumers to discover which forms of money management are most popular on mobile devices. The survey found the top three finance-related activities on mobile to be locating an ATM, general banking actions (paying bills, checking account balances, etc.), and making credit card transactions.
The report showed that “Mobile Money Managers” skew towards males (56 percent) with a household income of more than $75,000 (37 percent).