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AirTouch Cellular has started a review to find a single shop to handle its $100 million-plus consolidated media buying account, the client confirmed last week.
San Francisco-based AirTouch is inviting shops on and off its agency roster. The account involves spot broadcast and local print, which is currently split among four shops. AirTouch has tapped consultancy Mitchell Madison Group in San Francisco to conduct the search.
Mitchell Madison executive Jeremy Desmon has sent requests for proposals to multiple shops, due back last Friday, said sources.
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