Melissa Campanelli's The View From Here: Promoted Tweets, A Marketer's Dream?
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Well, it’s finally happened. Earlier this week, after several months of buzz on the blogosphere, Twitter launched its Promoted Tweets program, a new advertising strategy that delivers contextually relevant ads in a user’s search results. At launch, advertising partners include Best Buy, Bravo, Red Bull, Sony Pictures, Starbucks and Virgin America.
“Promoted Tweets are clearly labeled as ‘promoted,’ but in every other respect they will first exist as regular tweets and will be organically sent to the timelines of those who follow a brand,” according to an April 13 blog post on Twitter by Twitter co-founder Biz Stone.
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