Synthesio Partners With DataSift for Facebook Topic Data

Add social intelligence platform Synthesio to the list of partners with access to Facebook topic data from DataSift.

Add social intelligence platform Synthesio to the list of partners with access to Facebook topic data from DataSift.

Topic data, which launched in March, allows marketers on the social network to drill down into data of what users are saying about events, brands, subjects and activities, completely anonymized.

Synthesio is using its new partnership with DataSift to launch its Audience Analytics platform, which will provide its clients with information on:

  • Brand Health: Understand popular perception about their brands and products across Facebook’s 1.44
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