Survey: E-Commerce Sites Create Their Own Barriers to Conversion

According to a recent e-commerce study, consumers abandon carts when shipping rates are too high, or they don't want to create a profile.

social shopping

While e-commerce is a growth market, many customers abandon purchases in the cart. If they do make a purchase, most customers don’t feel inclined to share that purchase on social media. According to this year’s VWO e-Commerce Survey, businesses may be missing out on a hidden opportunity.

One theme that emerged is the practice of abandoning carts on e-commerce websites. Twenty-eight percent of shoppers said they abandoned a purchase because shipping costs were too high, 23 percent of shoppers didn’t want to create a user account, and 16 percent of people were just researching, and had no intent to purchase.

It is possible to entice consumers back.

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