Survey: 86% of B2C Marketers Are Investing in Content
Business-to-consumer companies are spending big bucks on content marketing, especially on social media. The most common platforms they use are Facebook, Twitter, and YouTube, according to a recent research report.
Business-to-consumer companies are spending big bucks on content marketing, especially on social media. The most common platforms they use are Facebook, Twitter, and YouTube, according to a recent research report.
Pace sponsored this survey of more than 350 B2C marketers entitled, “2013 Benchmarks, Budgets and Trends-North America,” which was conducted by the Content Marketing Institute (CMI) and MarketingProfs and released this week. The researchers learned that 86 percent of B2C marketers use content marketing.
Respondents said they allocated 28 percent — nearly a third — of their budgets to content marketing.
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