Surprise! Timeliness Boosts Engagement On Facebook
If you're looking to boost engagement with your brand on Facebook, know that 70 percent of interactions occur within 60 minutes of a post.
When a brand posts in the middle of the day, it’s the greatest opportunity for east and west coast audiences in the U.S. to participate, there’s the greatest amount of feedback. But what’s not so obvious is that the interaction curve is super steep on Facebook.
We might have posts that get 500 interactions within five minutes of us posting a status update, but have only 1,500 interactions in total.
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The bigger the brand is, the steeper the curve.
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