Study: Mobile App Ads Don't Lead to High User Retention — Organic Does
As developers find the best way to keep users engaged past day one, a new study released today of non-gaming apps by AppsFlyer finds that organic installs actually lead to much higher retention than ad-based installs.
The main goal for app developers today isn’t simply the install — it’s retention. According to Nielsen, the average device has 42 apps, while the iOS app store has a 1.5 million app catalogue (and Google Play gives 1.4 million choices).
As developers find the best way to keep users engaged past day one, a new study released today of non-gaming apps by AppsFlyer finds that organic installs actually lead to much higher retention than ad-based installs.
AppsFlyer
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