STUDY: Local Facebook Pages Are Far More Engaging than Global Pages
Keeping it local is the way to go when it comes to Facebook pages, as a recent study from social media analytics platform Socialbakers found that local pages far outperform global pages in terms of engagement, due to the quality and frequency of localized content.
Keeping it local is the way to go when it comes to Facebook pages, as a recent study from social media analytics platform Socialbakers found that local pages far outperform global pages in terms of engagement, due to the quality and frequency of localized content.
Socialbakers said it examined more than 800 global pages and 5,000 local pages, and it found that while global and local pages promote the same percentages of their posts, the latter dominated in interactions per 1,000 fans for pages of all sizes:
- Fewer than 100,000 likes: Local pages received 107 percent more interactions than global pages.
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