Study: Before people shop at a small business, they check Facebook
According to a new study by G/O Digital, when people want to find out more about a local small business — they check Facebook more than any other social channel.
G/O Digital, a Gannett company, found that when asked which social channel users go to in order to find out about a local business, Facebook led the way at 62 percent. Pinterest was second at 12 percent, and Twitter third at 11 percent.
Jeff Fagel, G/O Digital’s CMO, talked about how the rise of mobile as well as small businesses acquainting themselves with Facebook marketing has played a key part in discovery:
In today’s world, Facebook is essential to daily communication.