Why You Should Stop Measuring Reach on Facebook
It may be harder to earn organic reach on Facebook, but perhaps there are other, more important metrics to measure.
It can be difficult to reach consumers on Facebook because of the frequent changes to the network’s algorithm. According to Buffer content crafter Kevan Lee, one key to improving reach may be to ignore the “reach” stat altogether.
Lee points to data from Social@Ogilvy, which indicate that without promotion, as little as two percent of fans on Facebook will see your post. However, Lee has identified why Facebook makes the changes it does.
“The sheer volume of users, brands and content on Facebook makes it such that the news feed could become a vastly overcrowded place without Facebook’s intervention,” Lee says.
To
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in