Want More Followers On Twitter? Tweet About Just One Topic, Says Research [STUDY]

Stay on target.

Heinous haircut and irritatingly whiney voice aside, that philosophy worked for Luke Skywalker (although less so for Porkins – may he rest in peace). And, according to new research, staying on target on Twitter might be the key to success, certainly if you define that metric by how attractive you are to prospective followers.

In her paper, Twitter and the Development of an Audience: Those Who Stay on Topic Thrive, Yi-Chia Wang, a researcher at Carnegie Mellon Language Technologies Institute, studied how 480 active non-celebrity Twitter users fared on the micro-blogging network in their first year after signing up.

Wang