Your Twitter Homework Assignment: Start A Conversation With A Stranger

I recently used this slide for a presentation I gave about good practices for business accounts on Twitter. It makes an important point and I’d like to share it with you.

It’s a variation on a well-known quote, of course, but whether you’re talking about friends or clients, the observation stands. The ‘social’ part of social media is engagement. And if you won’t speak until spoken to, you’re missing out on an enormous opportunity.

This is an awkward concept for many businesses to accept.

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