St. Paddy's Day Apps Spike on Facebook
As expected, the upcoming St. Patrick’s Day holiday is causing a sharp increase in activity for holiday-related Facebook applications. Most of these apps are gifting applications, which allow you to send holiday-related virtual items to Facebook friends. From Lucky Charms to Gaelic Wishes (see apps here and here), most of these attention-grabbing applications have one thing in common–they’re made by Facebook members using the Gift Creator application.
So why is it the Gift Creator applications are becoming to dominate the leaderboards, from fastest growing apps to spikes seen during various holiday seasons? They’ve become quite viral on Facebook, as the applications have a tendency to encourage activity through enticing features that can be unlocked and subsequently given out to friends as specialty items.
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