Spruce Media On The State Of Facebook Advertising In The Fourth Quarter Of 2012

Facebook’s fourth-quarter earnings call is set for Jan. 30, but Facebook advertising solutions provider Spruce Media offered its early look at the state of advertising on the social network during the last three months of 2012, and the company was optimistic that the sector will continue to grow.

Facebook’s fourth-quarter earnings call is set for Jan. 30, but Facebook advertising solutions provider Spruce Media offered its early look at the state of advertising on the social network during the last three months of 2012, and the company was optimistic that the sector will continue to grow.

Spruce Media provided statistics on metrics including cost per thousand impressions (CPM), click-through rates, and cost per click, and the Facebook Strategic Preferred Marketing Developer also offered its take on the social network’s advertising products, including mobile application install ads, view tags, and its newly introduced graph search.

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