Sprint Dials Up Conversocial for Customer Service via Facebook Messenger

Wireless giant Sprint teamed up with Conversocial, a cloud-based social customer service solution and Facebook Marketing Partner, to provide customer service via Facebook Messenger.

Wireless giant Sprint teamed up with Conversocial, a cloud-based social customer service solution and Facebook Marketing Partner, to provide customer service via Facebook Messenger.

Conversocial said in a release that Sprint determined that a large chunk of its customer base preferred to address account- and service-related needs via social media, so the wireless carrier implemented Conversocial’s Messenger integration to serve that group.

Conversocial said it manages more than 11 million social media messages each month across social media channels including Facebook, Twitter, Google+, Instagram and YouTube.

Sprint senior vice president of customer care Marci Carris said in the release:

We want to build long-term relationships with our customers who choose to engage via social channels and have the ability to respond in the channels they want to connect with us.

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