Spartan Race Is the King of Obstacle Course Races on Social
Millions of people all over the world compete in obstacle course races — then share their experiences on social media.
It’s rugged, muddy, exhausting — and worth it. Millions of people all over the world compete in obstacle course races — then share their experiences on social media.
Unmetric looked at the social popularity of three prominent obstacle race series: Spartan Race, Tough Mudder and Warrior Dash. Unmetric’s data spans from Jan. 1 through Feb. 9.
On both Facebook and Twitter, Spartan Race and Tough Mudder dominate the conversation. Content from Spartan Race gets engaged with much more often than the other two races:
In that timeframe, Spartan Race had the most engaging Facebook post and most engaging Tweet, according to Unmetric’s engagement score, which has a max of 1,000. Spartan
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