Sociocast Partners with BackType, OpenAmplify and RapLeaf to Enhance Audience Data for Publishers

You can have two kids who are about the same height and who like to wear beanies, but if the wrong one gets in the car and goes to the airport, the other one might be left alone in the house with burglars. As Kate McCallister (Catherine O’Hara) learned the hard way in Home Alone (20th Century Fox, 1990), a simple headcount doesn’t say much about which kids are in the car. Sociocast, an audience data startup based in New York City, has added companies BackType,