SocialSphere Teams Up With DataSift for Facebook Topic Data

DataSift worked with Facebook on the March launch of topic data, which allows marketers on the social network to drill down into data of what users are saying about events, brands, subjects and activities, completely anonymized.

SocialSphere founder and CEO John Della Volpe said in a release announcing the partnership:

This partnership with DataSift is a game changer. We now have the opportunity to bring real-time insights from Facebook on the brands, issues and topics that people care about and engage with–making it easier for marketers to connect and communicate with their most influential audiences.