Socialmatic: Polaroid Makes Instagram Concept Camera a Reality
The concept for Polaroid Socialmatic -- a dedicated Instagram camera that mimics the functionality of an old Polaroid camera -- has been floating around since 2012. In 2014 it will be a real product available on store shelves.
The concept for Polaroid Socialmatic — a dedicated Instagram camera with the functionality of a Polaroid camera — has been floating around since 2012. In 2014 it will become a real product available on store shelves. The looks almost exactly like the Instagram logo, which is modeled after the Polaroid OneStep. The $40 Polaroid OneStep rocketed to popularity around Christmas of 1977, but can the same concept strike gold 37 years later?
The Socialmatic which is essentially a selfie camera with built in Wifi, Bluetooth and, of course, instant photo printing.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in