SocialCode Touts Results Of Campaigns Using Facebook’s Partner Categories
Social marketing solutions provider SocialCode shared its results from two campaigns using Facebook’s partner categories ad targeting, which was introduced last month, reporting that engagement per like was seven times and five times higher, respectively, when compared with standard Facebook ad targeting.
Social marketing solutions provider SocialCode shared its results from two campaigns using Facebook’s partner categories ad targeting, which was introduced last month, reporting that engagement per like was seven times and five times higher, respectively, when compared with standard Facebook ad targeting.
SocialCode defines engagement per like as the percentage of engagements on a brand’s Facebook page that resulted from a specific like.
For the first campaign, SocialCode reported engagement per like of 1.4 percent, compared with 0.2
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