How to Make Social Video Work for Your Brand [INFOGRAPHIC]

Are you considering using video in your social media campaigns?

That could turn out to be a very smart play. Video can generate three times as many monthly visitors to a website, and users spend up to 88 percent more time on sites that include video.

It’s easy to understand why. Videos are interesting, entertaining and often informative, which are three key elements that will capture the attention of your audience. This visual from The Media Octopus looks at the why and how of incorporating video into your social media strategy.

(Source: The Media Octopus.)