Facebook: 24.63% of Social Referrals in December (Pinterest: 5.06%, Twitter: 0.82%)

Facebook’s share of social referral traffic rose more than two percentage points in the fourth quarter of last year, and the platform now accounts for almost one in four of every social website visit, reports Shareaholic.

Facebook generated 24.63 percent of social media traffic referrals in December 2014, up from September’s 22.36 percent, and actually breached the 25 percent level in October and November.

Pinterest maintained second place amongst social networks with a 5.06 percent share, which was slightly down from September’s 5.52

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in