How Does Social Media Impact Shopping? [INFOGRAPHIC]

Did you know that 81 percent of shoppers say that posts from their friends on social media platforms such as Twitter and Facebook directly impacted their purchasing decisions?

Moreover, 30 percent of social media shoppers respond better to brand offers when they have been reposted by a friend, and almost two-in-five moms (38 percent) are more likely to purchase from brands they “Like” on Facebook than other women.

Social media has revolutionised many industries, and it’s greatest impact has perhaps been on the world of online commerce.

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