Social Media Success Stories: Heinz Five Beanz on Facebook

Cultivating and engaging an active community by rewarding them through social media helps brands develop loyal customer bases and run campaigns such as the Heinz Five Beanz Facebook product launch, which reached 11 million people and added 30,000 fans.

The Five Beanz product was created to reflect the fact that people’s tastes change as they get older, so the campaign was named “My Grown Up Beanz.”

Heinz launched a Facebook quiz app that told people which of the five beans they had grown up to become in response to a series of questions about their personality traits.

To